Product brief
The short form a serious enquiry starts from: what exists, who operates it, what is blocked, and what would count as done. One page is enough.
- Arrives
- Before the first call, written by you
- Risk it removes
- A first call spent gathering context instead of making decisions, and a scope built on a misread problem.
- What it records
- The problem in the buyer's own words, before an engineer has reframed it.